OTTAWA (ON) – Squash Canada Executive Director, Danny Da Costa, announced today the unveiling of Squash Canada’s new corporate identity.
Its centrepiece is a new logo that features a stylized maple leaf embedded with a squash racquet. The maple leaf, which symbolizes national pride, has a flame shape to show competitive excellence.
Da Costa says that the rebranding of Squash Canada will better represent the significant role the organization plays in the growth and promotion of the sport of squash. “It is imperative to build a strong brand, which is easily recognizable and marketable to our stakeholders across Canada”, he says.
“When we reviewed the history of our Squash Canada logos over the past 60 years, it became apparent that two features stood out over time: The Maple Leaf and the Squash Racquet. With our logo redesign, we felt the importance of preserving our rich history as we embrace excellence by including these two long lasting features.”
The logo was designed by Ottawa-based ACART Communications, a Social Issues Marketing agency whose experience includes branding assignments for many association, not-for-profits and NGO clients, as well as Sports and Entertainment organizations such as The Ottawa Senators, The Ottawa 67’s and Calypso Theme Waterpark. “We chose to work with ACART because they were very experienced working with non-profit organizations, and have very strong ties to sports marketing and branding projects,” said Da Costa.
The rebrand includes a new Squash Canada website (www.squash.ca) which is expected to launch prior to the upcoming competitive squash season and will feature enhanced content and better navigation and search capabilities, as well as greater exposure and visibility for partners, athletes, coaches and officials. Squash Canada also plans to embrace social media with greater use of media platforms such as Facebook and Twitter.
Squash Canada is working with National Team clothing provider and National Rankings sponsor Harrow Sports on a line of Squash Canada branded products including three different racquets and various clothing items. (The current line can be viewed at http://harrowsports.com/TeamStore.asp?TeamStoreID=79)
Its centrepiece is a new logo that features a stylized maple leaf embedded with a squash racquet. The maple leaf, which symbolizes national pride, has a flame shape to show competitive excellence.
Da Costa says that the rebranding of Squash Canada will better represent the significant role the organization plays in the growth and promotion of the sport of squash. “It is imperative to build a strong brand, which is easily recognizable and marketable to our stakeholders across Canada”, he says.
“When we reviewed the history of our Squash Canada logos over the past 60 years, it became apparent that two features stood out over time: The Maple Leaf and the Squash Racquet. With our logo redesign, we felt the importance of preserving our rich history as we embrace excellence by including these two long lasting features.”
The logo was designed by Ottawa-based ACART Communications, a Social Issues Marketing agency whose experience includes branding assignments for many association, not-for-profits and NGO clients, as well as Sports and Entertainment organizations such as The Ottawa Senators, The Ottawa 67’s and Calypso Theme Waterpark. “We chose to work with ACART because they were very experienced working with non-profit organizations, and have very strong ties to sports marketing and branding projects,” said Da Costa.
The rebrand includes a new Squash Canada website (www.squash.ca) which is expected to launch prior to the upcoming competitive squash season and will feature enhanced content and better navigation and search capabilities, as well as greater exposure and visibility for partners, athletes, coaches and officials. Squash Canada also plans to embrace social media with greater use of media platforms such as Facebook and Twitter.
Squash Canada is working with National Team clothing provider and National Rankings sponsor Harrow Sports on a line of Squash Canada branded products including three different racquets and various clothing items. (The current line can be viewed at http://harrowsports.com/TeamStore.asp?TeamStoreID=79)
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